Nearly 10 years working in public relations and marketing environments, skilled in developing communication and marketing strategies. Ability to thrive in a demanding environment requiring a high degree of deadline-driven productivity, initiative, communication and adaptability.
Work with director of communications on the development and execution of media, public relations and external communications activities, as well was internal communications for the District
- Draft presentations, remarks and talking points for president of the Forest Preserve District Board of Commissioners and Forest Preserve District general superintendent
- Develop and execute monthly external newsletter, The Forest Way, using Constant Contact; develop and execute quarterly internal newsletter
- Generate positive press coverage for the District through pitching stories, fulfilling media requests and coordinating press events
- Develop social media campaigns and manage Facebook account, and Twitter and Instagram accounts using Hootsuite
- Write and edit copy for various purposes including press releases, website content, blogs, interpretive signage and marketing collateral
- Develop 2019 marketing and advertisement plan including managing $150,000 advertising budget
- Assist with on-site media coverage for public programs and press events
- Develop and implement crisis communication strategy
- Develop and implement strategic communications plan through monthly editorial meeting
- Serve as spokesperson and press liaison for District
- Serve as co-chair of internal and external Sustainability Team - Learning & Engagement Committee
Worked with all departments within organization to communicate bureau's message
- Monitored and logged media presence using Client Relationship Management system
- Planned press conferences and drafted speaking points for President/CEO
- Wrote and edited external communications, including press releases, media alerts, editorials, newsletters, letters, blogs and website content
- Acted as the liaison between the organization and the media to maximize exposure for projects and achievements Organized and facilitated media familiarization tours
- Created and organized press kit material for media marketplace events and online media kit
Responsible for internal and external communication for organization
- Wrote and published press releases
- Established interactive presence online through social media
- Worked in tandem with local not-for-profit organizations to organize monthly collections for donations
Managed nine direct reports to complete internal and external interviews
- Supervised training to ensure quality of interview reports
- Assisted with the production of a 300-page audit for client